The Canadian Public Relations Society announced the winners of its Awards of Excellence across different fields, and the City of Prince George won gold for the Canadian Digital Communications Campaign of the Year.
PG won the award for its social media strategy, and Julie Rogers, the Communications Manager for the City, said they tried to be more social in their posts.
“I’ve worked in a number of cities, and I tend to use social media as it was intended to be used, which is a little bit more social, and a little bit less really stiff government speak that nobody can really understand. I always think that when governments speak in that way, they are hiding something, they didn’t want us to understand it.”
She added that the City allowed her team to become a little more informal with each post, and said the response from residents has been positive.
“In the past, before we started communicating this way, if we posted something to our Facebook page for example, we might reach two or three thousand people, we know that it showed up in two or three thousand news feeds. Some of our better posts have reached upwards of 120,000 people.”
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