Tourism Prince George unveiled its new brand today (Sept 21) at a virtual launch event.
“Developed in consultation with a core group of tourism stakeholders, the brand entices travelers to visit, stay, contribute to the local economy and at the same time invigorate residents’ pride of place in Prince George,” says the organization in a release.
The brand will be brought to life by a redesigned website, new photos, and videos, traditional and digital advertising campaigns, and refreshed social media content.
“Prince George is the basecamp for other experiences within the region, opening up the province to discovery and exploration of roads and regions less traveled,” says Tracey McBride, CEO of Tourism Prince George.
“The city is a center for business, a basecamp for the adventurer, and a portal to the North. As the region’s central hub for railway, highways and airways, we offer any traveler a soft landing – to refuel, rejuvenate and reconnect.”
The new Tourism Prince George brand plays on the strengths of local nature and wildlife.
The launch follows Canada’s recently unveiled “For Glowing Hearts” and Destination BC’s “Wild at Heart” and “Northern Wild” brands.
Some of the user-friendly features of the new website include:
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- An interactive map for accommodations in Prince George, with filters for hotels, B&Bs, campgrounds, and motels
- A directory for culinary offerings, things to do, experiences, and venues
- New social media galleries featuring user-generated content
- The Basecamp Blog, which features contributions from locals/influencers, suggested itineraries, and activities
- A dedicated page to staycations
